BLUESKY PLASMA 42'' BS4216HI

[nikoscosm]

Good evening to all of you.
I have the tv BLUESKY PLASMA 42'' MODEL BS4216HI  with the following problem:

I turn it on and on my screen appears the name of the brand BLUESKY but not very clearly.
As you can see on the following photo I attached the whole screen turns red.

I would like your help
if anyone knows anything about the specific damage.
Thank you very much.