Ironically I have just received a JVC LT40N530A where the red LED flickers as it turns on (this could be normal), tv comes on with the JVC logo screen, then it cycles between no screen and JVC logo for some time before it eventually fires up and works properly. Like yous, Chris, everything is on a single board. I suspect the eeprom but don't have a reader. Might have to check out the flea.
Bruce