I had this issue on a friends TV that he picked up from the local tip for £25, I confidently told him to bring it over and I'd fix it.
I opened the TV up and the usual suspect caps had been changed, so I moved onto the eeprom reset, it took 20-25 attempts and then fired up.
I went through all the options without issue, but when I selected movie mode the image went a vivid green, like how I would imagine and acid trip would be - I tried the factory defaults - still the same.
I went into service mode and checked the config for the panel itself, there seemed to be lots of options, I noticed one of them was set to 26" - I changed this to the only 40" panel option, saved and restarted the TV - all working great now.
To the guy asking about the eeprom location: The eeprom is on the underside of the board (when viewed with the board bolted in) and it is in the lower corner on the outer side of the board